Non-Fuel Alliances
Non‑Fuel Partnerships @ Fuel Stations
Fuelling Your Brand’s Next Big Leap
Join India’s Energy Giant in Redefining the Retail Experience.
At IndianOil, we don’t just move the nation; we move businesses forward. With the world moving toward integrated lifestyle hubs, we invite visionary brands to partner with us and transform India’s largest fuelling network into a premier destination for convenience, taste, and care.
Why IndianOil? The Numbers Speak for Themselves.
When you partner with us, you don't just get a space; you get a massive, captive audience.
- A Footfall Like No Other: Access over 3.2 Crore customers every single day.
- A Trusted Superbrand: Align your brand with India’s highest-ranked Energy PSU (Fortune Global 500).
- Unrivaled Reach: A network of 41,800+ Retail Outlets spanning from bustling metros to strategic highways.
- Loyalty that Lasts: Tap into a digital ecosystem of 3.3 Crore+ XTRAREWARDS members.
Opportunities Designed for Success
Whether you are a global powerhouse or a rising homegrown brand, we have a space curated for your business model.
1. Food, Beverages & Convenience
Be the refreshment of choice for the modern traveler.
- F&B: QSRs, Kiosks, and Drive-thrus (e.g., Starbucks, McDonald's, Tim Hortons).
- Retail: C-Stores and Micro-C formats for on-the-go essentials.
2. Forecourt Sales Promotion & Lead Generation
Leverage our high-traffic forecourts as a live marketing laboratory.
- Targeted Engagement: Interact directly with a diverse, high-intent audience.
- Lead Generation: The perfect venue for product launches, automobile displays, and experiential marketing.
3. High-Impact Advertising
Turn our prime real estate into your brand’s canvas.
- Static Hoardings: Dominant visibility at strategic highway and urban junctions.
- Digital OOH: Modern digital screens and interactive displays that capture attention during the dwell time of fueling.
4. Vehicle & Essential Services
Be the refreshment of choice for the modern traveler.
- Care: Car washes, detailing centers, and tyre/battery services (e.g., JK Tyres, Mahindra).
- Utility: ATMs, Pharmacies, and Courier hubs (e.g., SBI, DHL).
The Partnership Advantage
We believe in making business seamless. Our "Alliance Partner First" approach ensures you spend less time on logistics and more time on growth.
- Ready-to-Move Infrastructure: Prime built-up spaces or open plots at competitive rentals and revenue sharing models.
- Operational Ease: Lower Customer Acquisition Cost thanks to our organic, high-intent traffic.
- Pan-India Support: A dedicated NFR task force across 70+ divisional offices to assist your rollout.
In Good Company
Join an elite league of 100+ global and national brands that have already found a home at IndianOil:
- F&B Giants: Starbucks, McDonald’s, Burger King, Bikanervala, etc.
- Retail & Services: JK Tyres, Apollo Tyres, Exide Industries, SBI, PNB, DHL Express, etc.
The Road to 2030: Be Part of the 4X Growth Story
We are on a mission to set up 20,000+ new NFR operations by 2030. We are scaling our non-fuel revenue from ₹200 Cr to ₹760 Cr, with a targeted GMV of over ₹11,000 Crores.
The question isn’t if you should expand—it’s how fast we can do it together.
Let’s Build the Future of Retail – Apply Now!
We are looking for strategic alliances in both partner-brand and co-brand formats.
[Apply Now: Fill our Expression of Interest (EOI) Form]
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📧 Email us at: bhagatmk@indianoil.in, kesria@indianoil.in
LPG
For the benefit of its LPG cooking gas customers, IndianOil is promoting fuel-efficient, safe & quality products through its Indane distributorships...
If you wish to partner us in our non-fuel business ventures, e-mail your proposal to LPG Incharge.
